I love ideas, but I do love ideas that matter.

And when the copyright of "Mein Kampf" ran out and everyone could just publish this book of hatred, I wanted to put something against it: a book, that tells the other side of the story. 

Results:

• 11.000 books sold thus far.

• Even one year after publication they still do lectures in whole Germany.

• 2 Cannes Lions, 5 D&AD pencils, ADC Europe Grand Prix, Clio Agency of the Year, SABRE Best campaign of the world, Gold at LIA, One Show & Eurobest, Euro Effie, etc.